Design thinking is a customer-centric approach designers use to solve complex problems. A design mindset is focused on solutions, starting with the perspective of the end-user-and their needs. This session will provide a brief introduction to design thinking, describe its benefits and potential applications to clinical development, and provide a brief example of how one company applied the methodology. The session will be followed by an Engage and Exchange session where participants will apply design thinking concepts hands on.
Learning Objectives
Recognize the basics of design thinking; Describe the case for applying the design thinking methodology in clinical development; Identify areas in which design thinking could be applied in clinical development to enhance trial success and the participant experience.
Patricia Leuchten is Founder of WCG Avoca. She has more than 30 years of experience in the pharmaceutical industry, leading teams within clinical operations and business development, and as an entrepreneur, building organizations that provide innovative solutions to common industry... Read More →
Wednesday June 29, 2016 10:30am - 11:00am EDT
201APennsylvania Convention Center 1101 Arch Street, Philadelphia, PA 19107 USA
