Design thinking is a customer-centric approach designers use to solve complex problems. A design mindset is focused on solutions, starting with the perspective of the end-user-and their needs. This session will provide a brief introduction to design thinking, describe its benefits and potential applications to clinical development, and provide a brief example of how one company applied the methodology. The session will be followed by an Engage and Exchange session where participants will apply design thinking concepts hands on.
Learning Objectives
Recognize the basics of design thinking; Describe the case for applying the design thinking methodology in clinical development; Identify areas in which design thinking could be applied in clinical development to enhance trial success and the participant experience.
Chief Executive Officer and President, The Avoca Group
Patricia Leuchten has more than 25 years of experience in the pharmaceutical industry and is a leading authority on global clinical outsourcing and strategic alliances. In 1999, she founded The Avoca Group, a consulting and research firm specializing in clinical outsourcing, alliance... Read More →
Wednesday June 29, 2016 10:30am - 11:00am
201APennsylvania Convention Center 1101 Arch Street, Philadelphia, PA 19107 USA
