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Wednesday, June 29 • 10:30am - 11:00am
#320: Design Thinking to Redesign the Clinical Trial Business Model and Improve Efficiency and Quality of Clinical Trials

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Limited Capacity seats available
Component Type: Session
Level: Intermediate
CE: CME 0.50; IACET 0.50; RN 0.50

Design thinking is a customer-centric approach designers use to solve complex problems. A design mindset is focused on solutions, starting with the perspective of the end-user-and their needs. This session will provide a brief introduction to design thinking, describe its benefits and potential applications to clinical development, and provide a brief example of how one company applied the methodology. The session will be followed by an Engage and Exchange session where participants will apply design thinking concepts hands on.

Learning Objectives

Recognize the basics of design thinking; Describe the case for applying the design thinking methodology in clinical development; Identify areas in which design thinking could be applied in clinical development to enhance trial success and the participant experience.

Chair

Patricia Leuchten

Chair
avatar for Patricia Leuchten

Patricia Leuchten

Chief Executive Officer and President, The Avoca Group
Patricia Leuchten has more than 25 years of experience in the pharmaceutical industry and is a leading authority on global clinical outsourcing and strategic alliances. In 1999, she founded The Avoca Group, a consulting and research firm specializing in clinical outsourcing, alliance management and quality management in outsourced clinical trials. Ms. Leuchten launched the Avoca Quality Consortium in 2011 to encourage the sharing of leading... Read More →

Wednesday June 29, 2016 10:30am - 11:00am
201A Pennsylvania Convention Center 1101 Arch Street, Philadelphia, PA 19107 USA
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