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Tuesday, June 28 • 10:30am - 11:45am
#214: Product Management Strategies: Maximizing Content Re-Use to Meet Diverse Customer Information Needs

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Limited Capacity seats available

Component Type: Session
Level: Intermediate
CE: CME 1.25; IACET 1.25; RN 1.25

Much interest exists in the pharmaceutical industry to develop new technologies to facilitate re-use of content and information across drug development. While structured authoring approaches are being implemented by the industry, it is equally important if not more so to understand the customer’s needs for content and information. Thus, devising strategies to manage content sooner in the drug development process will enable pharmaceutical companies to be better positioned to provide that information in an efficient, timely way while reducing costs. This session will present diverse approaches to content and product information management, while providing useful tips that the audience participants will be able to utilize in their day-to-day workplace.

Learning Objectives

Discuss the importance of content re-use strategies while providing proven tips for medical writers and medical communications professionals to use in their workplace; Recognize pertinent information for how content management and content re-use streamlines document creation and document life cycle for global applications; Identify adaptability to digital media when developing content re-use strategies.


Frank Hubbard, PhD


An Overview of Content Re-use and Product Information Management Strategies: What’s In It for Me?
Frank Hubbard, PhD

Content Management and Re-use: Efficient Streamlining of Product Information Content and Life Cycle
Susan Bairnsfather, MSc

Developing a Strategy for Content Transformation
Cecil Lee, RPh

avatar for Frank Hubbard

Frank Hubbard

President, Global Regulatory Writing Solutions Inc., United States
Following a 14-year career in the Medical Communications Science group at AstraZeneca, Frank founded Global Regulatory Writing Solutions Inc. in late 2013. GRW Solutions provides regulatory submission advice and Communications best practice to the pharmaceutical industry. From 2015... Read More →

avatar for Susan Bairnsfather

Susan Bairnsfather

CEO, Regulatory Writer, Regulatory Affairs Professional and Statistical Analyst, EPharmaTech LLC
Susan Bairnsfather is CEO of EPharmaTech, LLC which offers clinical development and regulatory submission consulting to the pharmaceutical and biotech industry. With >20 years’ experience, she is a cross-trained individual in the functional roles of regulatory writer, regulatory... Read More →
avatar for Cecil Lee

Cecil Lee

Knowledge Management Advisor, Global Customer Information, Eli Lilly and Company
The Knowledge Management advisor role has a mission to develop and execute content strategies which continuously drive innovation in knowledge management. Such work enhances efficiencies on content optimization and its reuse for our global function. I have been in Global Medical Information... Read More →

Tuesday June 28, 2016 10:30am - 11:45am EDT
203AB Pennsylvania Convention Center 1101 Arch Street, Philadelphia, PA 19107 USA